The great Shakespeare once said ‘What’s in the name?’ that holds perfectly true when it comes to website designing. The name will make tempt anybody to believe that it’s all the game of designing. But designing is only a part of the website designing work. There is so much more that a web ‘designer’ has to do.

Any website design work includes site structure, usability, functionality, and much more.Let us take a closer look that some of these extra elements that take website designing beyond the colors and fonts.

A very critical part of the website designing process is the structure of the site.This has to do with the platform used to present content on your website. You can use straight HTML or PHP or other coding options. You may also use may content management systems like Wordpress, Droopal, Joomla etc. Each of these options presents its own pros and cons, and they can all affect search engine rankings.

Usability or the user friendliness of a website is also crucial to the success of the website designer.Web Design Delhi It is also termed as UI or user interface refers to how easy or difficult it is for new visitors to navigate the site, find what they are looking for, and interact as necessary. When visitors come to your website it should as easy as possible for them to find whatever they want. They should be able to go from one page to another, and then back to the home page. A good web design company will be able to create sitemaps and a site structure that will make your site easy to navigate for search engine spiders as well as human visitors.

Website Functionality is another key to effective website designing. Functionally not only means what all sections you have on the website, it also means that they should be easy to interact with. This isn't generally an issue for content only websites, but it is an issue for websites that offer any interaction methods. For instance if you have a blog where visitors can comment on your posts, it needs to work properly.

Then comes the element of readability of a website.The tricks like putting black text on white background to make it easiest text to read have to be implemented No point making things look fun and modern, but it gets uncomfortable for the average reader. Choice of colors is also important.

To sum up, website designing is not merely about making it a pretty thing to look at,it's about how well it functions, how easy it is to use & read, and coding standards of the site too.

Addictive Media is a leading Web Design India.After making a mark with its unmatched designs & development strengths, the company is fast emerging as a prominent as well.